The Importance of Knowing Gen Z’s Self-Values

Gen Z's using their right during climate change campaign

Using Schwartz’s theory of self-values, we found that Gen Z are self-transcendent individuals. It means they value the welfare of other human beings and the environment. Basically, they’re not selfish earthlings.

Who Are Gen Z In Their Own Words?

Who Are Gen Z In Their Own Words?

Answering “who are Gen Z?” is not an easy matter. We asked six Gen Z to explain the concept of their generation in their own words

Gen Z or Millennials, Who Are You Selling To?

The inability to differentiate between Gen Z and Millennials could be a problem. Despite the relatively close age difference, both generations have different values and mindsets.