Looking through our research about Gen Z’s lifestyles and consumption habits, the ‘SCBD’ kids phenomenon offers perspectives about Social Disparity and Generational Gap.
Using Schwartz’s theory of self-values, we found that Gen Z are self-transcendent individuals. It means they value the welfare of other human beings and the environment. Basically, they’re not selfish earthlings.
Answering “who are Gen Z?” is not an easy matter. We asked six Gen Z to explain the concept of their generation in their own words
The inability to differentiate between Gen Z and Millennials could be a problem. Despite the relatively close age difference, both generations have different values and mindsets.