We Need to Talk about Gen Z and The ‘SCBD’ Kids
Looking through our research about Gen Z’s lifestyles and consumption habits, the ‘SCBD’ kids phenomenon offers perspectives about Social Disparity and Generational Gap.
Tag: What Is Gen Z
The Importance of Knowing Gen Z’s Self-Values
Using Schwartz’s theory of self-values, we found that Gen Z are self-transcendent individuals. It means they value the welfare of other human beings and the environment. Basically, they’re not selfish earthlings.
Who Are Gen Z In Their Own Words?
Answering “who are Gen Z?” is not an easy matter. We asked six Gen Z to explain the concept of their generation in their own words
Gen Z or Millennials, Who Are You Selling To?
The inability to differentiate between Gen Z and Millennials could be a problem. Despite the relatively close age difference, both generations have different values and mindsets.
