Looking through our research about Gen Z’s lifestyles and consumption habits, the ‘SCBD’ kids phenomenon offers perspectives about Social Disparity and Generational Gap.
As it’s publicly known, the Earth’s condition is simply getting worse. The climate is getting warmer and warmer. As Gen Z, a.k.a the generation that will probably live long enough to bear the impact, we’re freaking out.
Using Schwartz’s theory of self-values, we found that Gen Z are self-transcendent individuals. It means they value the welfare of other human beings and the environment. Basically, they’re not selfish earthlings.