UMN Consulting, Jakarta – Golput adalah momok bagi Pemilu 2024. Didukung oleh penyebaran informasi secara pesat melalui media sosial, kampanye golput bakal rentan memengaruhi Gen Z. Bagaimana tidak? Generasi Centennial ini menghabiskan lebih dari 8 jam sehari menjelajahi dunia siber. Namun, faktanya, ancaman golput Gen Z tidak hanya didorong oleh faktor teknologi. Temuan riset UMN Consulting […]
Looking through our research about Gen Z’s lifestyles and consumption habits, the ‘SCBD’ kids phenomenon offers perspectives about Social Disparity and Generational Gap.
As it’s publicly known, the Earth’s condition is simply getting worse. The climate is getting warmer and warmer. As Gen Z, a.k.a the generation that will probably live long enough to bear the impact, we’re freaking out.
Using Schwartz’s theory of self-values, we found that Gen Z are self-transcendent individuals. It means they value the welfare of other human beings and the environment. Basically, they’re not selfish earthlings.
