Kenapa Meme Marketing Disukai Gen Z?

Tips meme marketing untuk Gen Z

UMN Consulting, Jakarta – Meme dan humor membuat kehidupan terasa lebih ringan. Itulah kenapa, Gen Z seolah nggak bisa hidup tanpa meme. Konsumsi mereka terhadap konten hiburan ini bisa dibilang masif. Nggak heran, meme yang relate sama kehidupan sehari-hari cepet banget viral dan tersebar di media sosial. Faktanya, meme bisa jadi cheat code ampuh buat […]

Bagaimana Skema Bisnis Fandom Dalam Sepak Bola?

UMN Consulting, Jakarta – ‘Opium’ adalah istilah yang tepat untuk menggambarkan sepak bola. Penggemar sepak bola rela menginvestasikan uang, waktu, bahkan emosi untuk mendukung klub kesayangan. Mulai dari pemegang tiket musiman hingga penggemar layar kaca, semua memiliki kontribusi yang sama masifnya. Tak heran, banyak klub yang mencoba mengonversi ratusan juta penggemar mereka menjadi revenue. Secara […]

Gen Z dan Ancaman Golput di Pemilu 2024

UMN Consulting, Jakarta – Golput masih menjadi momok pada Pemilu 2024. Kampanye politik negatif di ranah digital rentan membuat Gen Z, yang merupakan bagian dari 60% pemilih tahun depan, enggan berpartisipasi dalam pemilihan umum. Bagaimana tidak? Generasi Centennial menghabiskan lebih dari 8 jam sehari di dunia siber. Mereka bahkan memandang media sosial sebagai tempat rekreasi […]

5 Environmental Terms That Gen Z Should Know

Zero Waste Campaign Illustration

As it’s publicly known, the Earth’s condition is simply getting worse. The climate is getting warmer and warmer. As Gen Z, a.k.a the generation that will probably live long enough to bear the impact, we’re freaking out. 

The Importance of Knowing Gen Z’s Self-Values

Gen Z's using their right during climate change campaign

Using Schwartz’s theory of self-values, we found that Gen Z are self-transcendent individuals. It means they value the welfare of other human beings and the environment. Basically, they’re not selfish earthlings.

3 Movies That Got Gen Z’s Portrayal Right

GEN Z MOVIE

Gen Z Diary: Movies That Accurately Representing Us UMN Consulting, Jakarta – As the post-millennial generation, we (Gen Z) are no strangers to binge-watching our favorite series and movies. It feels weird and incomplete if we do not manage to finish our favorite series and movies in a single take. Even a survey says that […]

Who Are Gen Z In Their Own Words?

Who Are Gen Z In Their Own Words?

Answering “who are Gen Z?” is not an easy matter. We asked six Gen Z to explain the concept of their generation in their own words