Looking through our research about Gen Z’s lifestyles and consumption habits, the ‘SCBD’ kids phenomenon offers perspectives about Social Disparity and Generational Gap.
As it’s publicly known, the Earth’s condition is simply getting worse. The climate is getting warmer and warmer. As Gen Z, a.k.a the generation that will probably live long enough to bear the impact, we’re freaking out.
Using Schwartz’s theory of self-values, we found that Gen Z are self-transcendent individuals. It means they value the welfare of other human beings and the environment. Basically, they’re not selfish earthlings.
Gen Z Diary: Movies That Accurately Representing Us UMN Consulting, Jakarta – As the post-millennial generation, we (Gen Z) are no strangers to binge-watching our favorite series and movies. It feels weird and incomplete if we do not manage to finish our favorite series and movies in a single take. Even a survey says that […]
This blog post share tips and tricks to reach us through digital marketing videos. As Gen Z, we value video more than any other media form.
Answering “who are Gen Z?” is not an easy matter. We asked six Gen Z to explain the concept of their generation in their own words