- marketing@mmdn.co.id
- (021) 54220808
Gen Z Diary: Which E-commerce Do We Choose? UMN Consulting, Jakarta – In Q1 2021, UMN Consulting’s survey found Tokopedia held the top spot of the 10 most favorite e-commerce sites in Indonesia based on its monthly traffic. In second and third place were Shoppe and Bukalapak. However, when it comes to Gen Z (Plural) users, […]
Data from our latest survey about Gen Z’s Financial Behavior and Literacy shows that 62.53% of Gen Z identify themselves as having medium investment knowledge. That means they understand investment and invest in low-risk instruments.
Read More
Coffee has secured an important part in Gen Z’s lives. The nickname “The Coffee Generation” is not an exaggeration at all as it’s common to hear a satirical joke that says Gen Z are broke because of coffee. Fortunately, that’s not true. We will tell you how Gen Z invest their money despite the mockery.
Read More
As the last series of Dear Finfluencers, this fourth article will dive into what Gen Z are looking for from finfluencers and the type of specific knowledge they need on financial literacy. Even though only 16.67% of our Gen Z respondents are strongly affected by finfluencers’ recommendations there are a few ways to turn this around.
Read More
