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Gen Z Diary: How To Be The Right Influencers for Us UMN Consulting, Jakarta – Agree or not, nearly everyone wants to be an influencer nowadays. However, many don’t know how to choose the right audience and what to do to reach them. For example, some influencers still approach Gen Z like how they do […]
Data from our latest survey about Gen Z’s Financial Behavior and Literacy shows that 62.53% of Gen Z identify themselves as having medium investment knowledge. That means they understand investment and invest in low-risk instruments.
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Coffee has secured an important part in Gen Z’s lives. The nickname “The Coffee Generation” is not an exaggeration at all as it’s common to hear a satirical joke that says Gen Z are broke because of coffee. Fortunately, that’s not true. We will tell you how Gen Z invest their money despite the mockery.
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As the last series of Dear Finfluencers, this fourth article will dive into what Gen Z are looking for from finfluencers and the type of specific knowledge they need on financial literacy. Even though only 16.67% of our Gen Z respondents are strongly affected by finfluencers’ recommendations there are a few ways to turn this around.
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