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As the last series of Dear Finfluencers, this fourth article will dive into what Gen Z are looking for from finfluencers and the type of specific knowledge they need on financial literacy. Let’s get to it. Finfluencers, You still have a Chance Even though only 16.67% of our Gen Z respondents are strongly affected by finfluencers’ […]
Data from our latest survey about Gen Z’s Financial Behavior and Literacy shows that 62.53% of Gen Z identify themselves as having medium investment knowledge. That means they understand investment and invest in low-risk instruments.
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Coffee has secured an important part in Gen Z’s lives. The nickname “The Coffee Generation” is not an exaggeration at all as it’s common to hear a satirical joke that says Gen Z are broke because of coffee. Fortunately, that’s not true. We will tell you how Gen Z invest their money despite the mockery.
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Dear finfluencers. It’s hard to deny that approaching Gen Z is one tricky business. Especially, Gen Z’s standards are heavily influenced by their self-values, and the advancement of technology shapes them into critical individuals. So, we’ll present our research on what Gen Z would do after seeing finfluencer’s recommendations and what the government says about this trend.
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