We Need to Talk about Gen Z and The ‘SCBD’ Kids
Looking through our research about Gen Z’s lifestyles and consumption habits, the ‘SCBD’ kids phenomenon offers perspectives about Social Disparity and Generational Gap.
Category: Lifestyle Research
5 Environmental Terms That Gen Z Should Know
As it’s publicly known, the Earth’s condition is simply getting worse. The climate is getting warmer and warmer. As Gen Z, a.k.a the generation that will probably live long enough to bear the impact, we’re freaking out.
3 Movies That Got Gen Z’s Portrayal Right
Gen Z Diary: Movies That Accurately Representing Us UMN Consulting, Jakarta – As the post-millennial generation, we (Gen Z) are no strangers to binge-watching our favorite series and movies. It feels weird and incomplete if we do not manage to finish our favorite series and movies in a single take. Even a survey says that […]
5 Ways to Reach Gen Z Through Digital Marketing Videos
This blog post share tips and tricks to reach us through digital marketing videos. As Gen Z, we value video more than any other media form.
Who Are Gen Z In Their Own Words?
Answering “who are Gen Z?” is not an easy matter. We asked six Gen Z to explain the concept of their generation in their own words
Gen Z or Millennials, Who Are You Selling To?
The inability to differentiate between Gen Z and Millennials could be a problem. Despite the relatively close age difference, both generations have different values and mindsets.
