The Importance of Knowing Gen Z’s Self-Values

Gen Z's using their right during climate change campaign

Using Schwartz’s theory of self-values, we found that Gen Z are self-transcendent individuals. It means they value the welfare of other human beings and the environment. Basically, they’re not selfish earthlings.

5 Reasons Why Your Company Should Do A Research

The main goal of conducting research is to gather information or theories and contribute to knowledge development in a particular field of study. Here are five reasons why it is essential to do by your company or agency.