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Using Schwartz’s theory of self-values, we found that Gen Z are self-transcendent individuals. It means they value the welfare of other human beings and the environment. Basically, they’re not selfish earthlings.
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The main goal of conducting research is to gather information or theories and contribute to knowledge development in a particular field of study. Here are five reasons why it is essential to do by your company or agency.
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Gen Z Diary: Movies That Accurately Representing Us UMN Consulting, Jakarta – As the post-millennial generation, we (Gen Z) are no strangers to binge-watching our favorite series and movies. It feels weird and incomplete if we do not manage to finish our favorite series and movies in a single take. Even a survey says that […]
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UMN Consulting, Jakarta – Harus diakui, riset terkadang memang terasa menjemukan. Namun, jangan salah, riset mampu menyelamatkan bisnis di situasi genting. Dalam bisnis, riset berperan mengenali kebutuhan pasar, mengidentifikasi kompetitor, memaksimalkan keuntungan, dan menyusun strategi untuk efisiensi biaya. Ketika merencanakan suatu riset untuk bisnis, ada beberapa hal harus disiapkan. Salah satunya berkaitan dengan etika, apalagi […]
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Looking through our research about Gen Z’s lifestyles and consumption habits, the ‘SCBD’ kids phenomenon offers perspectives about Social Disparity and Generational Gap.
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As it’s publicly known, the Earth’s condition is simply getting worse. The climate is getting warmer and warmer. As Gen Z, a.k.a the generation that will probably live long enough to bear the impact, we’re freaking out.
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